You operate in the same neighborhoods all the time, sometimes weekly, and that makes them the best place to market your lawn care business locally. That’s a ton of time your crews spend in a specific area, making impressions on neighbors and customers alike. Also, if you can attract more […]
The lifeblood of a small business is word of mouth. These days, word of mouth doesn’t just extend to the folks you interact with personally, it’s also your extended reach on social media. If a customer wants to figure out what local business to use for their lawn care needs, […]
We’ve talked a bit about how to get your social media on point around here. I’ve compiled this list of resources to help you create imagery that will engage people, and because I understand not everyone is a designer, they’re listed in order of difficulty of use. 1) Take A […]
If you haven’t set up a Facebook page for your lawn care business, you may be missing out on opportunities to connect with your customers and get more business. I’ve said it before on this site, According to Pew Research, 69% of online adult Americans use social networking sites, and […]
Video allows you to be dynamic and engaging and is one of the best ways to showcase the personality and quality of your business. Also, video these days doesn’t have to cost money, so even on a flat budget, you can make a Facebook video for your lawn care business. […]
Instagram Stories came along last August and what seemed initially like Instagram trying to copy SnapChat has quickly become one of the most popular new social media tools to drop in the past few years. Stories can be a massive boon to your lawn care business. What better way to […]
Who is your perfect customer? It’s the offseason, and that can be the perfect time to take a step back and reevaluate your business. Dave Tucker has been in the Green Industry for decades and seen lawn companies of all shapes and sizes thrive and fail. In his research of […]
This was my first year at GIE+EXPO and it did not disappoint. The folks over at GIE were Tweeting for days, giving little facts about the show. — How large the space is, how many miles you would walk if you saw everything, even how many basketball courts would fit […]
Reviews have a large effect on your local (think searching maps) search engine optimization efforts. Here are some tips for getting your local search engine optimization started for your lawn care business. If you search for “Lawn care Frederick, MD” you’ll see that the top results have reviews filled out. […]
As we get to the end of the year business owners and individuals start thinking about how to lower their tax bills! One way that your customers can do that is by installing solar. They’ll get the benefit of renewable energy, and possible lower electrical costs, and a large Federal […]
Dave goes over Lawn conditions in CLIPxe. Lawn conditions function can be used to upsell services to customers, notify customers about issues with their lawns, and record problems that are unrelated to the service that you provide.
How do you identify customers that fit with your companies paradigm? Learn how to find customers that fit with what your company is trying to do!!
Dave goes through a simple process to send out newsletters through Microsoft Word and CLIPxe.
How do you stand out from your landscaper competitors? Most customers ignore advertising and marketing, how do you get them to look at your marketing pieces? Don’t be another “total lawn care”, or “Green…” make your company stick in customers minds!
Dave goes over the CLIP Customer Portal for CLIPxe, and how to use it.
Promotion can be done in so many ways in the Green Industry! You can market to customers through an online presence, as we mentioned last week, through advertising, signs, local markets and festivals, passing out flyers door-to-door, and in so many other ways! When you decide the best ways to promote […]
Promotion is the last step in your marketing plan, but also the most involved! Now that you got your products/services list together, determined your prices, and decided what area you want to work in – it’s time to promote your company. This is often the hardest step because it involves […]
What place do you want to work in? In making our marketing plans for 2016, we have discussed the products that you want to sell and the price that you want to sell them for – now it’s time to decide where you want to sell these products! Knowing what […]
In setting up your marketing plan for 2016, having a price list is key! Now that you have determined what your product is that you’re selling, you need to know what money you need to make for selling that product/service. Determine Your Man Hour Rating: Your first step in making […]
Most business owners don’t have a B.S. in Business Management or Marketing – they learn from experience! Experience is always the best teacher of life – but it can be handy to review some of those business tools as you prepare to have an even better season next year. So […]