You operate in the same neighborhoods all the time, sometimes weekly, and that makes them the best place to market your lawn care business locally. That’s a ton of time your crews spend in a specific area, making impressions on neighbors and customers alike. Also, if you can attract more […]
Marketing Is Essential To Your Business
Every company today, at one point, started as a small project. They got to where they were today through various techniques, the most important of which is marketing.
In this section, you’ll learn the values of putting your name out there. We’ll detail various ways to market your business, including potential cross-partnerships, online ad buys, and more.
We’ll talk about the most effective ways to sell your business, and, most importantly, when to market your services. Timing is everything in this industry, and if you're marketing your business too early or too late, you’ll miss out on some extensive projects.
We’ll also share tips for maximizing your viewability with your website. It’s not enough to visit a site and churn out a webpage with some create-a-page site. Certain things must be done to make yourself more viewable in search indexes such as Google.
These days, word-of-mouth isn’t enough for a business to thrive, and using the tips in this section, you’ll have a leg up on the competition.
The lifeblood of a small business is word of mouth. These days, word of mouth doesn’t just extend to the folks you interact with personally, it’s also your extended reach on social media. If a customer wants to figure out what local business to use for their lawn care needs, […]
We’ve talked a bit about how to get your social media on point around here. I’ve compiled this list of resources to help you create imagery that will engage people, and because I understand not everyone is a designer, they’re listed in order of difficulty of use. 1) Take A […]
Video allows you to be dynamic and engaging and is one of the best ways to showcase the personality and quality of your business. Also, video these days doesn’t have to cost money, so even on a flat budget, you can make a Facebook video for your lawn care business. […]
Instagram Stories came along last August and what seemed initially like Instagram trying to copy SnapChat has quickly become one of the most popular new social media tools to drop in the past few years. Stories can be a massive boon to your lawn care business. What better way to […]
Reviews have a large effect on your local (think searching maps) search engine optimization efforts. Here are some tips for getting your local search engine optimization started for your lawn care business. If you search for “Lawn care Frederick, MD” you’ll see that the top results have reviews filled out. […]
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Promotion can be done in so many ways in the Green Industry! You can market to customers through an online presence, as we mentioned last week, through advertising, signs, local markets and festivals, passing out flyers door-to-door, and in so many other ways! When you decide the best ways to promote […]
Promotion is the last step in your marketing plan, but also the most involved! Now that you got your products/services list together, determined your prices, and decided what area you want to work in – it’s time to promote your company. This is often the hardest step because it involves […]
What place do you want to work in? In making our marketing plans for the new year we have discussed the products that you want to sell and the price that you want to sell them for – now it’s time to decide where you want to sell these products! […]
In setting up your marketing plan for 2016, having a price list is key! Now that you have determined what your product is that you’re selling, you need to know what money you need to make for selling that product/service. Determine Your Man Hour Rating: Your first step in making the […]
Most business owners don’t have a B.S. in Business Management or Marketing – they learn from experience! Experience is always the best teacher of life – but it can be handy to review some of those business tools as you prepare to have an even better season next year. So […]
Sometimes in the Fall when the grass isn’t growing as fast or the wind just blew a pile of leaves down 5 minutes after your guys did a leaf cleanup a customer might ask you for proof that you were there. Your knee jerk reaction might be, “Fine, you’re fired!”… but […]
Have you ever seen a neon green truck? How would you feel about years of advertising for only 1-2k, thousands of local people viewing your advertisement? Don’t you think you’d do a double take? One of the best ways to market yourself in the green industry is to stand out, and neon […]