We’ve talked a bit about how to get your social media on point around here.
Your customers (current and potential) spend a ton of time looking at their phones. In fact, most people check out a company’s social media sites during their decision-making process. It’s vital that you keep it looking nice and updated.
One of the best methods of updating your pages is with images.
I’ve compiled this list of resources to help you create imagery that will engage people, and because I understand not everyone is a designer, they’re listed in order of difficulty of use.
5 Ways To Create Shareable Social Media Images For Your Lawn Care Business
- Take a picture
- Share from another post
- Create a .gif
- Use Canva to add image filters and text
- Grab a stock photo and Photoshop it
1) Take A Picture
Before, after, or even during a job, you can take pictures of your customer’s lawn, your crew, your gear, whatever…You can use this as an opportunity to thank your customer as well. You’d be surprised how effective a well-framed shot can be on Facebook or Instagram and how far acknowledging your customer publically will go to creating loyalty.
2) Share From Another Post
There are MANY content creators out there. These creators post great images to social media, and I’m not telling you to take credit (in fact, I think you should thank them), but once it’s out there, you can share it too. This is a great way to come up with imagery, but also engage with its creator. Bonus points if the creator is your customer and they’re sharing a picture of the amazing job you did on their lawn.
3) Create A .GIF
Do you have a favorite YouTube video? Do you think the scene where “the one guy did the thing” is the funniest thing you’ve ever seen? Make it a .GIF at Imgur. They have a tool that will turn your video link into a .GIF. It’s super easy to use, and it’s a great way to share an image.
4) Use Canva to Add Image Filters and Text
Canva is basically a super light version of Photoshop on the web and will allow you to create images for any medium you can imagine. You pick what purpose you will create your image for (Facebook Post, Poster, Presentation Slide, etc…) and get started with thousands of free or paid assets. You can even bring your own assets to the party and create truly unique images for your lawn care business. They even offer a “design school” for folks who aren’t quite sure what they’re doing.
5) Grab A Stock Photo and Photoshop It
Did you know that Adobe will give you Photoshop for free? It’s true. They’ve listed all of their CS2 products for free download. Sure, it’s outdated and no longer supported, but it still works. Brush up on your skills for text overlay and color correction via YouTube and grab yourself a free stock photo. Here are 53+ places to find royalty free stock photos on the web.
I hope this gives you a place to start, just remember that the goal is to engage with your customers and let them know how important their business is to you.