Dave goes through a simple process to send out newsletters through Microsoft Word and CLIPxe.
Communication Is Key To Success
Communicating effectively with your customer base is key for many reasons.
Firstly, keeping in constant contact with your customers allows them to build a relationship with you and your company. Secondly, this allows you to remind them of other services that they might not know you do.
The easiest way to stay in contact with customers is through email. There are many ways to use email effectively, such as sending coupons and invoices.
Another great use of email is sending out a monthly newsletter. This allows your customers to see what’s going on with your company and the industry.
CLIP Helps You Stay In Touch
Using CLIP to send out a newsletter is an easy process.
As a rule, every customer that you enter into CLIP should have an email added. It’s quick and painless for the customer. You can even add in multiple email addresses for the same account.
Getting started is simple.
To begin with, you need to create a custom report and a user defined list. You can choose whether you want to send it to active customers or various other lists.
Next, when creating the report, choose MS Word document and select by email.
Using Word To Make Your Newsletter
Most business owners are proficient in using MS Word. Otherwise, we definitely recommend looking for some training to help improve your usage.
Using clip art, it’s easy to customize your email any way you’d like. Remember to add all pertinent information about your company, including ways for the customer to contact you.
In this case, be sure you’re adding in the email address for your customer somewhere in your newsletter.
At this point, you can preview how the newsletter will look and make any small adjustments you need. When you’re done, just finish and merge.
Then just set a subject for your email. We recommend you send it in HTML format so it keeps all of your pictures and everything in place.
Keeping in constant communication with your customers is as easy as that. Your customers will appreciate the information and the effort, albeit realistically small, that you put into them individually.